E-MAIL MARKETING

 

Email marketing is the process of sending specific, targeted and personalized messages to a worn list of people to promote products, share timely info, or motivate loyalty to the brand. Email marketing is more than a sales platform; it is a framed way to build rapport with your audience and keep them engaged with your products and your brand. If done properly, the return on investment (ROI) of email marketing can be quite good. An average ROI is $42 for every $1 spent on email marketing. Email marketing is still one of the most profitable forms of marketing today. 

Another point is, email marketing can offer value in behalf of personalized content. Segment an email list and send highly relevant emails based on the user's browsing, interests, purchase history, demographics, etc. Certainly much different from a generic Instagram or Twitter post. Personalised content gives the sense of being remembered.

Email marketing is a useful tool to develop brand awareness.  Frequent newsletters that include valuable tips, updates from your industry, or behind-the-scenes articles help continuously engage your audience with your brand.  This continuously engages your audience with your brand and legitimizes your business as an expert.  This further develops trust among your subscribers.

Another benefit of using email is that it drives traffic to your website!  As easy as including links to your blogs, products or landing pages, links within your emails actually improves your SEO and conversions to sales!

Successful email marketing does not just consist of sending out mass emails.  Successful mass email marketing needs to be strategic, contain valuable content and be designed well.  The subject line is the first impression so open rates depend on this area having an eye-catching descriptor. The subject line needs to be inviting enough for the audience to want to open your email.

The email content needs to be brief, value-driven, and include a strong call-to-action that directs the reader on what to do next.  This could be reading a blog, redeeming a discount, or booking a service.  Emails can also be enhanced by including branded images, banners, and GIF's to create an interesting and visual experience in their audience's inbox!

It's just as important to consider whether your emails are mobile-friendly because the majority of users access their emails via mobile devices. Responsive design will not only make your email easier to read, your font and buttons ought to be designed for mobile, and image optimization will enhance user experience which will result in more conversions. The other piece is tracking and analyzing your email campaign. You can learn much about what worked and what did not work by checking your open rate, click rates, conversions and unsubscribed rates. Also, do A/B testing to measure things like subject lines, design, or calls to action to maximize the performance potential.

In conclusion, email marketing, when done with thought, is an important marketing resource for anyone who is looking to grow their business, develop relationships with customers, and increase sales. Email marketing is affordable, measurable, and offers an immediate return on investment. Email marketing should be included in the digital marketing strategy whether you are a small business owner, or a large organization. Do not miss your opportunity to reach out to your audience, develop relationships with your leads, and make sales.

If you are ready to implement email marketing in your business but aren't sure where to begin, the Digital Marketing team can help you develop and execute your email marketing campaign.